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Extra info for Business Plans Handbook: A Compilation of Actual Business Plans Developed by Small Businesses Throughout North America (Volume 5)
Holy Smokes will be a privately held corporation in Michigan. John Jacobs, Holy Smokes owner/operator, will be the majority owner. Company Ownership The legal and professional personnel, to make Holy Smokes a corporation, is forthcoming. The attached start-up table will give insight to expenses needed for the start of the business. The table is detailed and should be self explanatory. continued Business Plans Handbook, Volume 5 Start-up Assets Needed Cash requirements Start-up inventory Other Short-term Assets Total Short-term Assets Long-term Assets Capital Assets Total Assets $29,000 $30,000 $13,000 $72,000 Total Startup Requirements $93,000 Left to finance: $13,000 $72,000 Start-up Funding Plan Investment Investor 1 Investor 2 Other Total investment Short-term borrowing Unpaid expenses Short-term loans Interest-free short-term loans Subtotal Short-term Borrowing Long-term Borrowing Total Borrowing Loss at start-up Total Equity Total Debt and Equity Checkline Company Products $0 $0 $0 $0 $0 $80,000 $0 $80,000 $80,000 ($8,000) ($8,000) $72,000 $0 The products at Holy Smokes will sell based on a mixture of existing marketing needs: The increased demand for pleasures like cigar & pipe smoking, fine wines, import & microbrews and gourmet coffee.
There will also be a consideration for local radio spots. Specific advertising figures have yet to be obtained, andas soon as they are they will be included in this plan. Distribution Strategy Product that is obtained to sell will come through various channels. And product sold will mainly be through the retail outlet. Mail order and special order items will be available upon request. Our advantage comes with the way in which our retail outlet looks and is run. As stated earlier, Holy Smokes will be a place where patrons, with various levels of expertise, will enjoy doing business.
Will include overhead costs also C Premium Beer Markup (Same schedule as wine) D. Gourmet Coffee Markup (Estimated) 50%: specific information concerning this matter will be provided as soon as it becomes available. MARKET ANALYSIS SUMMARY The clientele for Holy Smokes will be up-scale, mostly of older men. However, the interest is on the rise in the younger men and women. S. 48 Business Plans Handbook, Volume 5 CIGAR SHOP The specifics on the Wine, Beer and Coffee have yet to be obtained. However, one must keep in mind that a relatively small business, such as Holy Smokes, will have to concentrate on pleasing the cigar, wine and beer enthusiasts as a whole, regardless of age, sex,etc.