Download Business Research Projects: A Solution-Oriented Approach by Jimme Keizer PDF

By Jimme Keizer

Just about all larger academic associations have outfitted a few form of fieldwork undertaking into the complex levels in their programmes and the examine venture may still combine concept, perform, wisdom and talents. scholars might be capable of follow their got wisdom and knowing in a fashion that exhibits a certified method of their paintings or vocation, and feature the facility to combine wisdom and deal with complexity, and formulate decisions with incomplete or restricted info. it's important that they could converse their conclusions and the data and purpose underpinning those to professional and non-specialist audiences sincerely and unambiguously. enterprise examine initiatives deals the reader a complete framework for dealing with the successive approach steps of the fieldwork undertaking. there's a logbook which supplies for every of the 10 steps a record allowing scholars to rfile the growth in their initiatives and converse concerning the venture with their coaches and supervisors. profitable tasks require particular technique wisdom and abilities: .

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Example text

Mr Peter Thompson Groningen, 5 September 2005 Dear Mr Thompson, I am sending this letter as I am looking for a post to carry out my fieldwork project. I am currently doing a course in Business Administration at the Hanze College in Groningen. In a few months, I will enter the fourth year of the course. An important part of that year, over a period of five months, will be spent on a fieldwork project. In consultation with my fieldwork supervisor, Mrs M. , I have decided to try to find a fieldwork project in which I can work on a customer orientation problem.

In the sales analysis, the student noticed that the company had considerable sales to Germany. Since Germany had been left out of the market survey, a sales analysis was done on the German customers, mainly retailers. This revealed that sales were growing, but that the number of goods returned was growing even faster. The company did not have a systematic complaints analysis process, so a number of interviews were held with German retailers. The retailers said that the reason for the returns lay in the fact that clients often noticed a faulty finish.

Block (1999) shows the difference between diagnosis from a research-based approach and diagnosis from an action-based approach. It is important to recognize that the consultant may start forming an opinion before becoming aware of and analysing the facts. This risk is particularly high in situations where the consultant finds him or herself on ‘familiar ground’. In such cases, a consultant can give in to the temptation to make hasty judgements that are not backed by the facts and with data still to be collected.

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