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By Farid Elashmawi Ph.D.

In keeping with his firsthand event, Farid Elashmawi has created a concise, useful primer to 'going global'. 'Competing Globally' offers particular information regarding getting into foreign markets, negotiating, engaging in conferences and shows, and dealing with overseas companions. 'Competing Globally' sheds gentle on diverse enterprise cultures, together with these of North the US, Europe, Japan, Korea, China, Indonesia, Thailand and the center East. Elashmawi makes use of case stories, anecdotes, social assistance, self-tests, and tables to supply very important insights into speaking, advertising and marketing, and negotiating with companies outdoor in the course of the international. This publication is worthwhile to company managers and scholars who have to increase their cross-cultural negotiation abilities to compete globally.

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Extra resources for Competing Globally, Mastering Multicultural Management and Negotiation (Managing Cultural Differences)

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To speed up the delivery of a late shipment from an American supplier, you should: a. Ask the manager for a personal favor. b. Thank him for his continued cooperation. c. Give him a two-week ultimatum. d. Promise to secure another order with him. When writing to an American firm for the first time, it is very important to: a. Begin your letter with a flattering introduction. b. Have your letter signed by your company’s president. c. Make reference to your contact source. d. Be specific as to the purpose of the letter in the first paragraph.

F; 6. F; 7. F; 8. T; 9. T; 10. F Dr. Gonzalez goes to America Establishing relationships with Americans can be a very difficult ordeal for people from other cultures. The following story demonstrates this in extensive detail. Dr. Gonzalez, a waste management professional from Brazil, was attending an international conference in Texas on hazardous materials storage. During a break between speakers, he was approached by an American scientist, David Krouse. ” Gonzalez replied, “Well, unfortunately, I missed the first speaker because my taxi was stuck in Houston traffic.

Now that we have seen some examples of the ways in which friction can be turned into multicultural synergy and strength, let’s move on to an in-depth look and find out how to deal successfully with global cultures. Working Oneon-One with Americans 2 What would you talk about during your first encounter with Americans? What should you emphasize in your first sales presentation? What can you expect after four hours of tennis with your Texan colleague? Since the end of World War II, America has played an important and influential role in the development of the global economic system.

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